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H&R Block Taps Fallon as Lead Agency |
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The tax preparation brand spends an estimated $150 mil. annually on ads.
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Published On: |
Wed, 28 Jul 2010 08:21:00 EDT |
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Author: |
David Gianatasio, Adweek |
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Calif. Lottery Eyes Five Shops |
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The commission's sales have slipped in each of the past three fiscal years.
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Published On: |
Thu, 22 Jul 2010 04:07:00 EDT |
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Author: |
Noreen O'Leary |
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Virgin Mobile Gets 'Crazy' |
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New campaign encourages cell phone users to say 'goodbye to stupid' plans.
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Published On: |
Tue, 20 Jul 2010 04:07:00 EDT |
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Author: |
Eleftheria Parpis, Adweek |
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Zenith Raises Global Ad Forecast |
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Agency now projects a 3.5 percent rise to $448 billion in 2010.
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Published On: |
Mon, 19 Jul 2010 09:14:00 EDT |
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Author: |
Steve McClellan, Adweek |
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Samsung's Condé Nast Buy Taps Magazines' Web Staffs |
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The electronics giant is taking out a six-page insert that will run across six titles.
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Published On: |
Sun, 11 Jul 2010 01:03:00 EDT |
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Author: |
Lucia Moses, Mediaweek |
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Wells Fargo Picks Digital Agencies |
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Universal McCann and MRM have been selected to handle digital media.
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Published On: |
Fri, 09 Jul 2010 04:24:00 EDT |
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Author: |
Steve McClellan, Adweek |
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Coalition Debuts Campaign to Stop Comcast-NBCU Deal |
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An ad in Chicago newspapers opposes Comcast's bid to acquire NBC Universal.
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Published On: |
Thu, 08 Jul 2010 02:30:00 EDT |
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Author: |
Katy Bachman, Mediaweek |
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Nielsen Rethinks STB Data Services |
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The new alignment eliminates Nielsen's advanced digital services.
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Published On: |
Wed, 07 Jul 2010 04:35:00 EDT |
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Author: |
Katy Bachman, Mediaweek |
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Out of Print: Marketers Who Severely Cut Back in '09 |
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Many big-spending categories made sharp cuts in print, according to Nielsen.
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Published On: |
Sun, 27 Jun 2010 01:05:00 EDT |
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Author: |
Noreen O'Leary |
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Pro Field of Dreams |
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Upfront continues turnaround as the NFL attracts early interest from marketers.
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Published On: |
Mon, 21 Jun 2010 10:19:00 EDT |
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Author: |
Steve McClellan, Adweek |
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HP's 'Pays You Back' Pitch Goes Global |
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New campaign is the largest ever for the company’s LaserJet brand.
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Published On: |
Fri, 18 Jun 2010 01:36:00 EDT |
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Author: |
Elaine Wong |
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Microsoft Launches $80 Mil. Push Behind Office 2010 |
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Company returns to customer testimonials theme.
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Published On: |
Wed, 16 Jun 2010 11:55:00 EDT |
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Author: |
Todd Wasserman |
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Brands Reach for Higher Ground |
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Why a growing number of marketers are turning to ads that focus on image and emotions.
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Published On: |
Mon, 14 Jun 2010 08:54:00 EDT |
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Author: |
Eleftheria Parpis, Adweek |
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How Sprint Aims to Lap AT&T and Verizon With 4G |
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The launch of the EVO phone is perhaps the most important ever for the wireless carrier.
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Published On: |
Sun, 13 Jun 2010 01:05:00 EDT |
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Author: |
Todd Wasserman |
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Calif. Lottery Kicks Off Review |
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The lottery's recent review history is complex and convoluted.
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Published On: |
Thu, 10 Jun 2010 08:15:00 EDT |
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Author: |
David Gianatasio, Adweek |
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Fox Is First to Close Upfront Deals, With 9% CPM Hikes |
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The network's quick and lucrative deal making set the upper limit on pricing.
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Published On: |
Sun, 06 Jun 2010 01:00:00 EDT |
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Author: |
Anthony Crupi, Mediaweek |
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Sprint Boasts 'First' 4G Phone |
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The carrier claims to be the first to offer a phone using the high-speed wireless technology.
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Published On: |
Thu, 03 Jun 2010 11:25:00 EDT |
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Author: |
Elena Malykhina |
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